What social media is used in Vietnam 2024?

Social Media Landscape in Vietnam 2024: Facebook’s Dominance, Local Favorites, and YouTube’s Rise

Vietnam’s digital landscape in 2024 is dominated by a familiar yet nuanced mix of global and local platforms. A recent Decision Lab survey reveals that Facebook maintains a commanding lead, boasting an impressive 92% penetration rate among internet users. This signifies Facebook’s continued dominance as the primary social media hub for the Vietnamese population.

However, the Vietnamese market isn’t solely reliant on global giants. Local messaging app, Zalo, holds a significant position, likely reflecting the importance of close-knit social circles and group communication in Vietnamese culture. While exact figures weren’t included in the Decision Lab report, Zalo’s popularity suggests its crucial role in daily interactions.

The popularity of video-sharing platform YouTube further reinforces a trend towards multimedia consumption. Its presence among Vietnamese internet users underscores the growing appetite for video content, whether entertainment, educational, or informational. This suggests a shift towards visual engagement, complementing the established dominance of Facebook and Zalo.

The data underscores a clear preference for established platforms, with Facebook as the undisputed leader. While local apps like Zalo provide important communication avenues within the community, the global reach and content variety offered by platforms like YouTube underscore the multifaceted nature of the Vietnamese digital experience. This combination of global giants and local favourites paints a vibrant picture of the social media landscape in Vietnam, one driven by strong connectivity needs and a passion for engaging content.